What Should Go on a Business Website?
What to include on your homepage, service pages, and contact page, with examples you can use to review your own site.
A business website needs enough information for someone to decide whether you can help them and how to get in touch. The page count follows from those questions.
Start with the information customers need before a conversation, then decide where it belongs. A small business may cover it in a few sections. A company with several services or a catalog may need separate pages.
The homepage: explain the business before the slogan
The opening should say what you do and who you do it for. Add the service area if location matters.
For example, “Equipment maintenance for food manufacturers in Greater Jakarta” tells a visitor more than “Your trusted partner for innovative solutions.” Use your actual offer and coverage; do not broaden them just to make the headline sound larger.
Below that, give a short route into the main services or products, show relevant work or other evidence you have permission to share, and provide a contact action. The homepage does not need to contain every detail from every page.
Service pages: answer the questions before a quote
A useful service page explains the work in terms a buyer recognizes. Include:
- What the service includes, and any important limits.
- Who it is suitable for and where it is available.
- What the customer needs to provide.
- What information is needed to discuss scope or prepare a quote.
If two services have different buyers, requirements, or processes, separate pages may make them easier to understand. If the differences are minor, a well-organized page may be enough.
Product pages: put specifications near the inquiry
For a catalog, buyers may need a model, grade, dimensions, packaging, compatibility information, or a technical document. The right fields depend on what you sell.
Use consistent labels so products can be compared. Distinguish information you can publish from details that need confirmation. If availability or pricing changes, explain how the buyer can check rather than leaving an old value online.
Keep the product name or identifier attached to the inquiry flow where possible. A buyer should not have to reconstruct which item they were viewing before asking a question.
About and work: use evidence you can show
A short introduction, real contact information, and a clear account of what the business does can be more useful than a long mission statement.
Use project photos, relevant certifications, or customer comments only when they are accurate and you have permission to publish them. A small amount of specific evidence is enough to begin; there is no need to invent numbers or fill empty testimonial cards.
Contact: make the next step explicit
Give visitors a contact channel your business monitors. Tell them what to send, such as their location, the product name, or a link to their current website.
If there are different contacts for sales and support, label them. State working hours or a response time only if the business can reliably maintain it.
Check the pages using a real question
Choose a question from a recent customer conversation and try to answer it using only the site. Then try the same task on a phone. Could the customer find the details and reach the right contact without help?
If important answers are missing, start there. If the information is present but hard to find, consider targeted fixes before a full redesign. Adding another page is useful only when it makes the information easier to use.